01Bloomberg Connects
Brand Identity, Motion
2026
StudioOMSE
Creative DirectionPedro Messias
Design LeadKatrina High
DesignJonathan LeonardCatarina Frietas
MotionKatrina HighBas van Brandwijk
Bloomberg Connects is a free arts and culture app from Bloomberg Philanthropies. Its expert-curated digital guides take people inside some of the world’s leading museums, galleries and cultural institutions, including The Met, MoMA, the Serpentine Galleries and the National Portrait Gallery. The app exists to get more people engaged with the arts and to open up world-class institutions to everyone. As it entered its next phase of growth, it needed a brand that could draw in new audiences and stay relevant to a growing network of global partners.
The identity had to hold a careful balance. It needed to be immediately recognisable in app stores, on city billboards and on gallery signage, yet never distract from the art itself. It also had to convey a genuine link to the arts, even though Bloomberg is more widely known in the world of business. And it had to adapt gracefully to over a thousand partner institutions. Above all, the brand needed to become a platform for scale.
The result is a distinctive but restrained identity that sits between art and technology. A new symbol brings together basic geometric forms, standing for art across the ages, and the outline of a device, which describes what the app does at a glance. The colour palette is bold enough to stand out in crowded settings, yet flexible enough to sit comfortably within cultural spaces. A clean, welcoming typographic system keeps everything clear and accessible, and motion is used with intent, adding energy that invites people to explore the arts.
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02SessionsBrand Identity, Art Direction, Packaging2024
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02
Sessions
Brand Identity, Art Direction, Packaging
2024
KATRINA HIGHKAT HIGHBrand + Motion Design
Work
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Katrina is Senior Brand Designer, working at the intersection of digital and motion. Her practice is rooted in shaping distinctive brands, campaigns, and products for clients including the Turner Prize, Perth Museum, Bloomberg Connects, and Scottish Opera.

From strategic foundations through to fully realised systems, Katrina builds holistic brand worlds that are rooted in conceptual thinking and cultural resonance.

Katrina gives back to graduates and junior designers through mentoring, workshops, and talks.

Previously at OMSE, currently creating brands at Koto.

01
Bloomberg Connects
Brand Identity, Motion
2026