05Cabal
Brand Identity, Motion
2024
StudioOMSE
Creative DirectionPedro Messias
DesignKatrina High
MotionKatrina High
3DToby Causton
Starting a business can be isolating. Cabal is a members club for founders looking to connect, share experiences and learn from one another. Existing as a physical members club and online community of founders, we came up with the strategy, 'The Power of Peers' to embrace community amongst business leaders.
It was important that Cabal felt desirable to founders, but not elitist. Cabal was positioned as an underground members club, who were okay with not being everyone's cup of tea. Professionalism and rebellion had to sit side-by-side to allow for the identity to speak to founders with ambition and curiosity.
Inspired by the history of cabals - small, secret groups of people who join together - we developed an identity that celebrated connection, and underground rebellion. An identity that borrowed visual cues from secret societies, Cabal was able to sit apart from other founder groups in the category.
Next project
06EstridCampaign2025
Next project
06
Estrid
Campaign
2025
KATRINA HIGHKAT HIGHBrand + Motion Design
Work
#TITLECATEGORIESYEAR
01Bloomberg ConnectsBrand Identity, Motion202602SessionsBrand Identity, Art Direction, Packaging202403ZebrafishBrand Identity, Motion202604BreathpodBrand Identity, Motion202405CabalBrand Identity, Motion202406EstridCampaign202507Turner Prize 2023Brand Identity, Motion, Exhibition Design202308Before 16Brand Identity, Motion, Campaign202509SuonareBrand Identity, Packaging2023

Katrina is Senior Brand Designer, working at the intersection of digital and motion. Her practice is rooted in shaping distinctive brands, campaigns, and products for clients including the Turner Prize, Perth Museum, Bloomberg Connects, and Scottish Opera.

From strategic foundations through to fully realised systems, Katrina builds holistic brand worlds that are rooted in conceptual thinking and cultural resonance.

Katrina gives back to graduates and junior designers through mentoring, workshops, and talks.

Previously at OMSE, currently creating brands at Koto.

05
Cabal
Brand Identity, Motion
2024