Around 1 in 5 people suffer from poor mental health caused by stress. Breathpod exists to address this using breathwork & music to spark a deeper state of awareness, healing, and personal transformation.
Originally focused on live events and workshops, their reach was limited to in-person audiences. To expand their impact, we developed and repositioned their brand to support the launch of an app designed for growth and long-term scalability.




The design system takes inspiration from the breath itself, expanding and contracting to guide users through their personal journey. Rooted in the pod form, it evolves across each breath state: Calm, Focus, Energise, Infinity, and Rectangle. Uniting cues from music and the breath allowed for a rhythmic identity that moves with you.
05CabalBrand Identity, Motion2024
Next project05Cabal
Brand Identity, Motion
2024
2024