
Zebrafish democratises high-level education, empowering people and organisations everywhere to build the future. Powered by AI, and curated by Professors, Zebrafish offers high-quality, job-ready education for less.
The category often presents high-level education as dull and in-accessible. Zebrafish had to leverage it's human-first approach to education, whilst also signaling its revolutionary AI-powered learning platform. Serving the strategy of ‘Build the future’ meant balancing gravitas with a spirit of revolution.














Inspired by the foundational building block of a pixel, Zebrafish was positioned as an innovative AI-powered learning platform, whilst still feeling accessible. The brand system uses open-source imagery, an ecosystem of motion principles, pixel illustrations and vibrant colourways to ensure the brand functioned as a work-driven, adaptable and future-facing education platform.

04BreathpodBrand Identity, Motion2024
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Breathpod

Brand Identity, Motion
2024
2024


