06Estrid
Campaign
2025
StudioOMSE
Creative DirectionJames KapePedro Messias
DesignJudzia WynnKatrina HighKir Nazarov
PhotographyHandoverMeghan MatthewsEmilia Kape
Estrid is a Swedish razor brand with a clear mission: body confidence for all. This summer, they wanted to bring that mission to life with a community-led activation that went beyond the expected brand playbook.
But how do you build community in a way that feels authentic? The answer was to align with a subculture that shared their values. Enter Estrid’s Realm, a fictional club inspired by Ibiza’s legendary nightlife. A space for self-expression, freedom, and the embodiment of Estrid’s mission.
In partnership with The Standard, we took over Casa Privada, the hotel’s villa in Ibiza, for a week-long residency. The space was transformed into Estrid’s Realm through bold branding and merchandise to bring the fictional club to life. Members of Estrid’s community were then invited in rotating groups to experience the Realm through curated activities and events.
Next project
07Turner Prize 2023Brand Identity, Motion, Exhibition Design2023
Next project
07
Turner Prize 2023
Brand Identity, Motion, Exhibition Design
2023
KATRINA HIGHKAT HIGHBrand + Motion Design
Work
#TITLECATEGORIESYEAR
01Bloomberg ConnectsBrand Identity, Motion202602SessionsBrand Identity, Art Direction, Packaging202403ZebrafishBrand Identity, Motion202604BreathpodBrand Identity, Motion202405CabalBrand Identity, Motion202406EstridCampaign202507Turner Prize 2023Brand Identity, Motion, Exhibition Design202308Before 16Brand Identity, Motion, Campaign202509SuonareBrand Identity, Packaging2023

Katrina is Senior Brand Designer, working at the intersection of digital and motion. Her practice is rooted in shaping distinctive brands, campaigns, and products for clients including the Turner Prize, Perth Museum, Bloomberg Connects, and Scottish Opera.

From strategic foundations through to fully realised systems, Katrina builds holistic brand worlds that are rooted in conceptual thinking and cultural resonance.

Katrina gives back to graduates and junior designers through mentoring, workshops, and talks.

Previously at OMSE, currently creating brands at Koto.

06
Estrid
Campaign
2025