For the 2023 edition of The Turner Prize – the UK’s most prestigious contemporary art prize – Towner Eastbourne, a cinema and an art gallery with an extensive collection, located on England’s south coast, was selected to host the event.
The Turner Prize has had a long-standing reputation for being inaccessible, elitist and slightly out-of-touch. It was vital that the campaign attracted and spoke to a wider audience, encouraging participation and supported conversation around contemporary art.







Drawing inspiration from Eastbourne’s seaside environment, we created a visual aesthetic based on the ebb and flow of tides to support diverse messaging at different stages of the campaign. This identity was applied across digital, social, print, and outdoor mediums, with a scaled-back version within the exhibition environment to ensure it complemented the work of the shortlisted artists.
08Before 16Brand Identity, Motion, Campaign2025
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Brand Identity, Motion, Campaign
2025
2025